Oxygen for Teams

My objective for this project was to leverage the existing brand identity and extend it into an engaging and interactive online space. To achieve this, I carefully incorporated the brand's typefaces and colors throughout the website, ensuring a cohesive and harmonious visual experience. Drawing inspiration from the rounded shape of the brand's bubble logo design, I selected shapes and visual elements that evoke a similar aesthetic. This choice created a sense of continuity and reinforced the brand's identity throughout the website. The main palette was chosen to be dominated by shades of blue, which served as the main brand color. Complementing this, I employed orange as an accent color to draw attention to important calls to action, guiding users towards key interactions and conversions. In addition to visual design considerations, I actively collaborated with the client to plan the information architecture of the site. Through this close partnership, we determined that highlighting individual coaches and teams would best serve their goals and target audience. This approach allowed for tailored services to be showcased, empowering clients to navigate the site based on their specific objectives. By combining a visually cohesive design that embraces the brand's identity, strategic use of color, and thoughtful information architecture, the resulting website provides a compelling and intuitive user experience. It effectively reflects the brand's tailored services and facilitates seamless navigation, ultimately enhancing engagement and achieving the project's goals